1. Think about your top five keywords
When you begin sorting outa website name, it’s useful if you’ve got in mind a collection of terms and expressions that ably describe your line of business. Once you have this list, you’ll begin combining the words or adding prefixes and suffixes to come back up with some smart concepts for domain names. For example, if you’re launching a domain concerning mortgages, you may start with words like mortgage, finance, equity, interest, home, etc. and then play with them till you discover one thing that fills the bill.
2. Make the domain name unique
Having a name very similar to that of a popular website that belongs to someone else is a recipe for disaster. This is why I never choose domain names that are just a plural version, with a hyphen or misspelling of an already established www address. Even after years of branding, Flickr was in dire need of Flicker.com (which it eventually acquired). Whenever people asked their friends and family to search for their photos on Flickr, the pronunciation sent a lot of traffic to the wrong place!
3. Choose only available .com domain names
If you don’t care about direct traffic, branding, or name recognition, you can ignore this recommendation. However, if you are serious about building a website that will be successful in the long run, you need to make sure that you are using a .com address. To this day, many people still think of the .com extension as the .com extension. the only one that exists. I make this recommendation despite all the new extensions that are available in the modern era of top level domains. Unfortunately, the vast majority of consumers will not perceive a domain like “ilove.pasta” as a memorable domain or even a visitable website.
4. Make sure it’s easy to type
If entering your domain name correctly requires great care, whether it’s the spelling, the length, or the use of unmemorable words or sounds, you will lose a good deal of your brand image. brand and your marketing value.
5. Make sure it’s easy to remember
Keep in mind that word of mouth and search engine marketing (making sure your domain always appears at the top of searches for your industry) both depend on how easily your domain name is remembered. be that business with the amazing website no one will ever remember the name of when it comes time to tell a friend. From an SEO perspective, there are many benefits to following branding best practices. On the other hand, ignoring them will jeopardize your long-term results.
6. Keep the name as short as possible
Short names are easy to remember and type (see the previous two rules). They allow more characters in the URL in search engine results and are better suited for social media, magazines, and all forms of offline marketing (including important word of mouth).
7. Create expectations and satisfy them
When people first hear about your domain name, they should immediately be able to understand what kind of content they will find on your website. That’s why I like domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com, Zillow.com and even Moz.com had to invest a lot more in the brand because of their unintuitive names. That said, if people are already familiar with your brand, a name that has nothing to do with your industry may be fine.
8. Set yourself apart with your brand image
Using a unique name is a great way to add value to your domain name. A brand is more than just a combination of words, which is why names like mutuopercasa.com and prestitoratesonline.com aren’t as compelling as brand names like bankrate.com and lendingtree.com. Zappos get a lot more attention (and have a better reputation) than Shoesstore.com. Moz, per se, is a good example. Historically, “moz” has an association on the Internet; it is associated with being free, open and community oriented.
9. Steer clear of dashes and numbers
Hyphens and numbers make it difficult to relate your domain name orally and reduce the chances that it will be easy to remember or type. Their use is also linked to lower search engine rankings, lower branding performance, and lower direct traffic volumes.
10. Avoid following the latest trends
Website names that are based on weird misspellings (like so many Web 2.0 sites), multiple dashes (like SEO websites in the early 2000s), or short generic adjectives (like “best”, “best” or “hot”) are not always the best choices. Find out how many people have started their business name with “AAA” in the past 50 years just to be listed first in the phone book. How many Fortune 2000 companies are referred to as “AAA Corporation”? Nothing !